These are tumultuous times. The subprime mortage mess has cascaded into all manner of financial fallout. Consumer confidence is at an all time low, unemployment is rising and our 401ks are evaporating before our very eyes. But there is a way out, and it builds from this foundation:
Don't think about and don't talk about anything you can't control. Drill this into the head of every person in your company: There will always be tough conditions and bad circumstances in the world, most of which you can't do anything about. But your business still must succeed. So focus like a laser on what you can control. Your success may give you an opportunity to fix some of the other stuff down the line.
Kicking the Recession's Butt is about what you can control. It's about practical action you can take right now, action that can propel your business past survival to prosperity in these tough times. Topics include:
And more. Stories and examples that just might point the way for you and your company. Sometimes all we need is one idea or a little nudge in the right direction. Maybe the idea you're looking for is in this book. Why not find out?
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